Over the past few decades, the field of Entrepreneurship in Education has found itself a flourishing ground, and has achieved academic legitimacy and maturity expanding its practice across borders, and among learners of all ages and backgrounds. Yet, the interpretation of what entrepreneurship in education is and how it is facilitated varies greatly across institutions and environments. Prepared as a tribute to the Erasmus+ Strategic Partnership Project Embedding Entrepreneurship Education (EEE), this special issue of University Industry Innovation Magazine is dedicated to exploring the diversity of the approaches and practices to embedding entrepreneurship in higher education.

During the past two years, the EEE project consortium has developed a variety of tools and instruments that can be used to promote entrepreneurial thinking and action, establish regional stakeholder networks, and foster setting up state-of-the-art entrepreneurship education curriculum at the university level. We hope that the EEE Teaching Toolkit and its individual modules, the Roadmap for Universities to Create Regional Alliances will enable the replication of these good practices in other regions in Europe.

Apart from highlighting the EEE project approach and the outcomes, this issue of the magazine introduces the work of some of the most prominent European initiatives, WEXHE, EntreAssess, ETEE, and Tomorrow’s Land. Further, the issue brings to your attention the institutional journeys of JAMK University of Applied Sciences, Amsterdam University of Applied Sciences, and Munich Business School, as well as two Australian universities LaTrobe University and The University of Adelaide, in integrating an entrepreneurial culture and curriculum within their institutions.

To explore more of the EEE project outputs and dive into the variety of institutional practices in embedding entrepreneurship in higher education, we encourage you to access the magazine here.

From the 16th to 17th of May, the NA-DAAD hosted a Transnational Cooperation Activity (TCA) on dissemination, sustainability and impact in Erasmus+ Strategic Partnerships at Wissenschaftszentrum in Bonn. The EEE project has been selected as a good practice example and was given a chance to be introduced to a high-level group of European HEI and Erasmus+ NA representatives.

In his presentation Florian Bratzke – responsible project officer at EEE Project Lead partner Univations GmbH – introduced the participants to the EEE fundamentals and intellectual outputs of the project. Those include EEE Teaching Toolkit and the Roadmap for establishing regional alliances for promoting entrepreneurship education in the region. Furthermore, he emphasized main EEE dissemination achievements such as winning La Trobe University as associated project partner, being selected for the EntreComp Into Action and involved present stakeholders into a vivid discussion on efficient impact and sustainability measures based on the successful experiences made within the EEE project.

The presentation was an integral part of a transversal workshop on entrepreneurship, entrepreneurial learning and labour market issues and was moderated by Mrs. Dijana Stilinovic of AMPEU (NA-Erasmus+ Croatia). Another highlight of the 2-day event on Bonn was the presence of Mrs. Elena Tegovska of the European Commission (DG Education, Youth, Sport and Culture) who presented valuable insights on dissemination, sustainability and impact from a European policy perspective. Mrs Tunguska’s contribution as well as all other inputs of the TCA can be downloaded at the NA-DAAD: https://bit.ly/2keJtbX.

 

©all rights to images used in this article belong to DAAD 

 

 

 

University of Szeged has recently held its national launch where the audience could get an insight about the challenges and opportunities of nowadays young (Generation Z) entrepreneurs and the ways how their competences can be fostered. The EEE event was attended by over 50 regional business partners, stakeholders, academics and students. The focus of the event was the EEE specialized course, that involved local entrepreneurs as lecturers and mentors of the students. In the plenary session four presentations were delivered by project representatives, students and external stakeholders of the EEE semester program.

In his presentation Dr. Norbert Buzas has focused on the function of accelerators, characteristics of modern day entrepreneurs, and approaches to provide this new generation of entrepreneurs the best assistance during their development. Márk Olajos a young entrepreneur, who was involved as a mentor in the EEE course, highlighted the main challenges that nowadays Generation Y and Z entrepreneurs are facing. The third presenter Dr. Szabolcs Pronay introduced the EEE Teaching Toolkit to the audience, describing the methodology to be followed in successfully integrating the modules into the course programs, as well as indicating the potential barriers that can be faced in the process. The last presenter of the plenary session was Attila Tóth – a student who participated in the EEE semester course. He highlighted how the course learnings have had an impact on students’ mindset and equipped him with the right skills to successfully launch his start-up (called: Pricemind). The plenary session was followed by a workshop on the pathways to integrate regional stakeholders in entrepreneurial course program development and delivery.

Following plenary sessions and the workshop, in the afternoon, there was a joint event, the national final of a new presentation challenge, called “Prezilimpia – the Presentation Olympics”. This new challenge was co-organized and co-hosted by the Hungarian EEE team and it aimed to foster the presentation and pitching skills of the young entrepreneurs. 8 young entrepreneurs competed in front of the jury of local entrepreneurs and professional presenters. With this joined event a county-wide audience was reached and the program of the EEE National Launch was boosted to a full-day program about young (Generation Z) entrepreneurs, that also generated a larger media coverage.

© All rights for the images used in this post belong to the University of Szeged

“Entrepreneurship is when you act upon opportunities and ideas and transform them into value for others. The value that is created can be financial, cultural, or social”- with this opening definition EntreComp Into Action User Guide invites its readers on a journey to explore outstanding case studies, tools and ideas that have successfully employed the Entrepreneurship Competence Framework (EntreComp) of the European Commission inside the European Union. We are honoured that the EEE Teaching Toolkit has been selected by the responsible committee as one of the good practice examples in the tools section of the user guide.

What is EntreComp and EntreComp Into Action User Guide?

In brief, EntreComp has been developed to provide a coherent conceptual understanding for entrepreneurship education inside the EU. As such, the framework sets the ground for identifying relevant knowledge, skills and attitudes that comprise “entrepreneurial mindset”, and observes it through three major competence areas, which are subdivided  into 15 competences each:

1) Ideas & Opportunities,

2) Resources, and

3) Into Action.

EntreComp Into Action User Guide has been devised to navigate individuals and organizations that aspire to develop entrepreneurial competences through lifelong learning, formal/non-formal teaching and training activities, as well as in working environment. The Guide provides a comprehensive introduction to EntreComp and highlights 70 outstanding examples that have successfully implemented the framework. These case studies, tools and ideas reflect on the ways entrepreneurial learning can be integrated across various sectors and for different audiences.

How is the EEE Teaching Toolkit connected to EntreComp?

Successfully serving its purpose, EntreComp provided a clear structural guidance for the development of 23 combinable teaching modules that compose the EEE Teaching Toolkit. As a matter of fact, the EEE Teaching Toolkit is a powerful entrepreneurship education instrument to:

  • Embed and facilitate entrepreneurial teaching and learning in HEIs,
  • Provide guidance for HEI lecturers and curriculum planners,
  • Sensitise HEI staff with non-business backgrounds for the added-value of entrepreneurship education,
  • Catalyse the inclusion of entrepreneurship education into HEI curricula,
  • Involve stakeholders of the entrepreneurial eco-system in practically driven entrepreneurship courses.

Incorporating the EntreComp competences framework, EEE Teaching Toolkit reflects on the main dimensions needed for educating successful entrepreneurs.  It translates the core ideas behind the EntreComp framework into practical exercises, that aims at “nurturing a new generation of entrepreneurs” in line with the goals of Entrepreneurship 2020 Action Plan. With its outputs and specifically EEE Teaching Toolkit, EEE project makes a significant contribution to EU policy to “stimulate the development of entrepreneurial, creative and innovation skills in all disciplines in all three circles”(2011 Agenda for the Modernization of Europe’s HE Systems).

 

 

©all rights on images used in this article belong to European Commission 

On the 2nd March 2018, interested students were invited to attend a Q&A kick-off event dedicated to MCI Creativity Award 2018. The event took place at ‘BASE EINS’, a startup hub in front of the Tyrolean State Theatre in Innsbruck, and was organized by MCI in collaboration with Startup.Tirol, the centerpiece of the EEE Regional Alliance in Tyrol. During this event, the students has a chance to learn every detail of how to prepare for a business competition based on the corresponding module ‘Idea Competition’ in the EEE Teaching Toolkit.

The module ‘Idea Competition’, freely accessible here, is designed primarily for the individuals experimenting with entrepreneurial activities for the first time. It has the aim to foster entrepreneurial ideas coming from different fields and supports also individuals who have not yet made experiences with entrepreneurship or management before, in sharing, spreading and eventually also commercializing their ideas. HEI educators can use the materials of the course to enrich the existing or create new entrepreneurship education courses.

The idea competition module consists of two parts. The aim of part one is to give an overview on how an idea competition could look like, how such competition might be structured and organized. The purpose of part two of this idea competition module is to support students in preparing for a successful participation in an idea competition.

In addition to module ‘Idea Competition’, EEE Teaching Toolkit offers two more modules: Course 1: Improving Entrepreneurial Skills, and Course 3: Encouraging Social Entrepreneurship, which are freely available at our Resource Platform.

 

A practical approach has been introduced at the University of Szeged, Faculty of Economics and Business Administration, to teach and encourage students from different disciplines to become entrepreneurs.

The course promoting entrepreneurial thinking has taken place in the international Erasmus+ framework. One of the most important missions of the European Union is to encourage the younger generation to become entrepreneurs. Therefore, university students, who represent a high proportion of the young generation, provide an excellent basis to whom entrepreneurship can be promoted.

Why exactly in Szeged?

The University of Szeged is one of the biggest Hungarian universities. There are 25,000 students studying different sciences at its 12 Faculties. Not only the students from the Faculty of Economics and Business Administration can become entrepreneurs. It is becoming more and more important that students from other disciplines gain insight into entrepreneurship. Due to the diversity of disciplines at the University of Szeged and the successful Master’s Business Development training program at the Faculty of Economics, the experimental course has good foundations to be implemented in the future.

Novelty of the course: the attractiveness of entrepreneurial examples

The traditional university programmes are based on a course or seminar, where instructors teach and students take notes. At the end of each semester, students take the appropriate tests. Though more and more courses in the topic of becoming entrepreneurs leave the traditional teaching method behind, they do not always prove to be successful. The organizers of this new course tried to rethink the traditional teaching model based on their previous experiences.

Students could apply with a covering letter and with an introduction of an entrepreneurial idea. The aim of the organizers was to attract only those students, who are serious about becoming entrepreneurs and are willing to take part in courses for their professional development. They wanted to deter those students, who would only have participated in the course for collecting additional credits.

Regarding teachers, organizers invited those people, who are entrepreneurs themselves and have a practice in teaching, or they included those teachers, who have real and first-hand experience on the market. Therefore, they would be able to transfer their own market experience to students. Entrepreneurs and teachers have both participated in the organisation and implementation. Almost 30 entrepreneurs and teachers took part in the course who received a teaching toolkit developed during the EEE course.

From apartment-restaurants to co-working offices

Students worked on 5 project ideas. Based on these ideas, students had to develop and introduce a complete business plan at the end of the semester. Some students had to change the concept of their business, because they had encountered certain problems which could have undermined the basic aim of their enterprise. This happened in case of the co-working office, which was an apartment-restaurant concept originally.

Throughout the course, students worked on the development of a business software, which could monitor the different prices on web shops. Others were concerned with the development of a software, providing financial contribution for animal shelters, while another group worked on a local craft beer manufactory and a social pub-finder application. The final business plans were presented in front of a professional board. The members of the board did not see the completed concepts before. Therefore, they could evaluate the concepts without bias and could provide feedback for the students.

The Facebook page containing the course’s final presentations and pictures can be found on the following link.

 

© All rights on images used in this article belong to University of Szeged, Faculty of Economics and Business Administration.

 

Management Center Innsbruck (MCI) successfully introduced EEE project and the first project outputs to the regional entrepreneurial community and wider public at the Innsbruck Startup Festival and the innovation workshop.   

For a day, the old city of Innsbruck transformed itself from a historic neighbourhood to a modern entrepreneurial hub together with The Startup Festival, organized by Startup.Euregio. On 24 November, 2017, the pop-up start-up focal point ‘BASE EINS’ united more than 200 students, investors, start-ups, experts and other individuals passionate about fostering entrepreneurship in Tyrol, South Tyrol and Trentino. As an active participant, Management Center Innsbruck showcased its activities and recent outcomes, which have been well received by the visitors.

‘Innopun(s)ch’ workshop

A week after, on 1 December, 2017, EEE project was highlighted at yet another engaging event – ‘Innopun(s)ch’ workshop by MCI and Werkstaette Wattens. 20 participants from different backgrounds came together to discuss latest topics in the field of innovation management. A special focus has been laid on interactivity and practice to not only understand, but ‘feel’ and ‘touch’ innovation. Modules from the Entrepreneurship Teaching Toolkit have been employed in order to enrich the workshop and enhance the experience of its participants.

The Univations Investforum Pitch-Day 2017 took place recently in Halle at the ERDGAS Sportpark, with the attendance of 26 start-ups who successfully pitched their business models to 70 investors.

In the past, start-ups were able to convince venture capital funds and business angels to invest sums ranging from 100.000 to 5 Million Euro into their business ideas. Now, however, for entrepreneurs who look for start-up capital the market can be rather competitive, for there are a lot more creative ideas and and investors have to spend a lot more time to assess success factors before they put money into new opportunities. Investforum Pitch-Day 2017 was marked as one of the platforms where competitive minds and investors with questions are brought together for an exiting marathon.

The event mainly focuses on companies that are still in the seed or early start-up phase – a typical period where innovative companies in Germany have problems to raise capital. As such, Investforum has become one of the main matching events for innovative start-ups in the new German States during the past years.

Daniel Worch, CEO of Univations, and as such responsible for the event, took the chance to present the Erasmus+ project Embedding Entrepreneurship Education to the participating guests. Due to the presence of high-quality start-ups, the event naturally has not only attracted investors, but also start-up coaches as well as trainers involved in entrepreneurial education from all over Germany – target group of the intellectual resources developed within EEE.

First steps are taken towards creation of EEE Regional Alliances in Halle, Szeged, and Innsbruck in the leadership of University of Szeged (USZ), through the discussions initiated by the institution to define a clear strategy on how to involve regional stakeholders in the alliances, and clarify their roles in the entrepreneurship course design and delivery. 

EEE Project monthly briefing meeting was held via conference call on 23rd of January with the attendance of six project consortium representatives from the five partner institutions. The meeting led by Univations focused on the progress the partners have achieved with the preliminary goals defined in the Halle kick-off meeting: preparations on the establishment of regional alliances (IO1), meetings with the respective university leadership on the content and structure of the student entrepreneurship courses, and improvements in the project corporate design and dissemination tools.

The discussions around the establishment of EEE Regional Alliances included clear communication of the benefits with potential stakeholders who are invited to form the alliances, and identification of the roles and responsibilities they can take in the design and delivery of the entrepreneurship courses (IO3). Tentative timeline for the promotion activities (IO2), the course length, and methods for student recruitment for the courses were additional topics that received attention of the project partners.

The participants agreed on to share further progress in the upcoming briefing meeting that will be held in February. Finally, the meeting was concluded with the confirmation of the second partner meeting in Szeged, at USZ, on 11-12.04.2017.

 

The EEE Project consortium partners came together in the kick-off meeting held at the Univations main office on December 5th-6th, 2016. The meeting brought together eight representatives from five partner institutions: Univations, University of Szeged (USZ), Management Center Innsbruck (MCI), Canice Consulting, and UIIN. 

The meeting proved to be a productive one, with a busy agenda covered in detail to ensure a solid project implementation process from the very beginning. Following the welcome and introductions by Univations representatives, each partner delivered a short presentation on the respective project teams, assigned work packages, responsibilities, and estimated timelines for the activities they will undertake during the course of the project. Conversations focused on the planning and operational aspects of the three main intellectual outputs (IOs); IO1 Regional Alliances, IO2 the Entrepreneurship Promotion Campaign, and IO3 Entrepreneurship Teaching Toolkit, as well as dissemination, quality management and evaluation strategies, multiplier events, and other topics related to the overall management of the project.

After an intensive one-and-half day project discussions, the partners had the opportunity to taste traditional German Christmas cuisine at a dinner organised by Univations. The meeting was later concluded with final remarks on the next steps, and targets to be achieved until the next project meeting.