How a Liberal Arts University Embraces Entrepreneurship as an Educational Culture: the Case of Vytautas Magnus University
Entrepreneurship Entrepreneurship Education

The ongoing transition to an increasingly knowledge-intensive economy has sparked entrepreneurial transformation across several regions, and Lithuania is no different. Soon after gaining independence from the former Soviet Union in 1991, Lithuania placed entrepreneurship in the front and center of its education policy. Consequently, most of the higher learning institutions in the country started setting up centers that facilitate entrepreneurial transformation. This is in addition to incorporating entrepreneurship education as a mandatory element of their curricula. Center for Enterprise (CEP) at the Vytautas Magnus University (VMU) has emerged as a direct outcome of this movement, offering a number of entrepreneurial programs that bring together the companies in the region with students and the academic community at large. The center is specifically setup to integrate and sustain the fragmented and often intermittent entrepreneurial initiatives of scholars and students, thereby contributing not only to the global standing of the university but also to the development of an entrepreneurial eco-system in Kaunas region.

Entrepreneurial programs offered at CEP

The center follows a structured approach towards inculcating entrepreneurial values and competencies amongst its students. Particularly, three sequential entrepreneurship-support programs are offered by the center: the Entrepreneurship Academy, the Entrepreneurship Laboratory and Smart Practices.

The Entrepreneurship Academy program gives recognition to the fact that entrepreneurial transformation begins with a change in mindset. As such it mainly concentrates on creating interest amongst participants. The program follows a very broad admission policy, catering not only to students who aspire to become an entrepreneur but also to those who do not plan to join an entrepreneurial pathway in the near future. What is unique about this program is that accomplished entrepreneurs from a wide range of sectors are invited to share their experiences with participants.  The diversity of the invited speakers is especially important in a Liberal Arts University like VMU in getting across the point that entrepreneurship is not restricted to technology-intensive disciplines.

After completing the Entrepreneurship Academy program those interested in further developing their entrepreneurial capability join the “Entrepreneurship Laboratory” program. Here a team of multidisciplinary students are presented with the actual problems of participating companies for which they are expected to find solutions as part of a course. The team operates with the technical assistance of their university professors and under the mentorship of company representatives. After spending up to four months in the problem the team presents its recommendation both to the participating companies and the university. If the students are still interested to further develop their idea they will join the third stage i.e., Smart Practice. However, it is important to note that only handful of students (i.e., around 25%) are accepted into this program. Unlike stage one and two, here students are temporarily placed within one of the participating organizations, either to further refine their work from the Entrepreneurial Lab program or tackle a novel problem. The Smart Practice is often conducted in a form of an internship.

The overall impact of the program has been positive on the regional eco-system in general and the participants in particular. First and foremost, there has been a positive change of attitude amongst students, professors and organizations in the region. The students benefit from hands-on experience and entrepreneurial competences, which considerably enhance their competiveness in the labor market. Benefits to the participating companies are also apparent. Apart from finding workable business solutions and fresh ideas from the team of multi-disciplinary students, they use the opportunity to recruit competent students after their graduation. The early success of CEP has attracted significant interest from other universities and public institutions in the region, with pilot trials already being underway.

To learn more about the nature of the entrepreneurial activities at VMU, please see the full case study here

Authored by Habtamu Diriba and Hacer Tercanli

©all rights on images used in this article belong to the Vytautas Magnus University 

This article was originally published at uiin.org and is based on the case study collected and developed within University-Business Cooperation in Europe Study https://www.ub-cooperation.eu/

EEE Roadmap: Your Guide to Establish a Regional Alliance that Brings Entrepreneurship Education to the Next level
Entrepreneurship Education Regional Alliances Regional Ecosystems

Cultivating entrepreneurial spirit across different layers of the society is a communal act, which requires engagement of various local actors including e.g. academic institutions, entrepreneurs, governmental bodies, and NGOs among others. In the scope of the EEE project, higher education institutions (HEIs) are placed in the centre, to bring together these local stakeholders to raise awareness, and create a joint comprehensive approach to develop, implement and institutionalize entrepreneurship education in the universities. Within the project’s timespan thus far, three alliances have been formed: in Halle/Saale, Germany; in Tyrol region, Austria; and in Szeged, Hungary, in a process led by the major universities of each region. Embedding Entrepreneurship Education Roadmap is the product of these efforts, as a toolkit that records the experiences and the lessons learnt, as well as providing a set of resources to help other regions establish an Entrepreneurship Education Alliance.

Embedding Entrepreneurship Education Roadmap offers a 10-step guideline on how to design, implement and coordinate joint educational and promotional entrepreneurial programmes. From the practical tips on establishing a coordinating body of the alliance, to the specific ways of monitoring the execution and sustainability of the whole programme, this toolkit explains in detail how to potentially organize a long-term interaction between higher education institutions, entrepreneurs and other actors, who are passionate about the growth of regional entrepreneurship.

The Roadmap illustrates how business and academic sectors can cooperate to achieve a connected approach to teach and promote entrepreneurship via practical examples based on three well-realized Regional Alliances. Thus, despite its primary focus on HEIs, the Roadmap can serve other academic, business or government actors engaged in entrepreneurship education. These good practices have utilized a variation of techniques and processes in their establishment and operation. The University of Szeged, Hungary exemplifies how an alliance can be built around the faculty, Univations GmbH, Germany shows how an alliance can form around an affiliated institute, and Management Center Innsbruck, Austria demonstrates how a new alliance can be developed around an existing one. Certainly, there is no single right path or a practice that can be directly replicated. Yet, with the given tools and examples, the Embedding Entrepreneurship Education Roadmap aims to foster implementation of the model in other European regions, reinterpreted within their own contexts.

MCI emerging as a key regional stakeholder
Regional Ecosystems

Number of institutions in the Austrian Alpine area of Tirol, including the Management Center Innsbruck (MCI), have joined forces to establish the alliance ‘Startup Tirol’ that will foster entrepreneurial activity and network in the region. This new initiative is expected to act as a powerhouse for MCI in its implementation of the EEE Project activities and reinforcement of the entrepreneurial practices among target groups.  

In late February the key actors from the public and private sector in the Tyrolean entrepreneurship ecosystem have founded a regional alliance called ‘Startup Tirol’. This alliance comprises the Regional Development Agency (Standortagentur Tirol), the Chamber of Commerce in Tyrol, the University of Innsbruck, the Management Center Innsbruck (MCI), I.E.C.T. – The Institute for Entrepreneurship Cambridge – Tirol, the Werkstätte Wattens, and a number of individuals.

This alliance will be the coordinating umbrella for all activities of the involved actors with respect to entrepreneurship awareness and support. In this context, EEE Project is no exception to gain benefits from the initiative. Development of the Innsbruck Regional Alliance and the EEE entrepreneurship teaching modules are taking place in coordination with Startup Tirol, which serves as a secure ground for the envisaged project outcomes to be achieved.