Cultivating entrepreneurial spirit across different layers of the society is a communal act, which requires engagement of various local actors including e.g. academic institutions, entrepreneurs, governmental bodies, and NGOs among others. In the scope of the EEE project, higher education institutions (HEIs) are placed in the centre, to bring together these local stakeholders to raise awareness, and create a joint comprehensive approach to develop, implement and institutionalize entrepreneurship education in the universities. Within the project’s timespan thus far, three alliances have been formed: in Halle/Saale, Germany; in Tyrol region, Austria; and in Szeged, Hungary, in a process led by the major universities of each region. Embedding Entrepreneurship Education Roadmap is the product of these efforts, as a toolkit that records the experiences and the lessons learnt, as well as providing a set of resources to help other regions establish an Entrepreneurship Education Alliance.

Embedding Entrepreneurship Education Roadmap offers a 10-step guideline on how to design, implement and coordinate joint educational and promotional entrepreneurial programmes. From the practical tips on establishing a coordinating body of the alliance, to the specific ways of monitoring the execution and sustainability of the whole programme, this toolkit explains in detail how to potentially organize a long-term interaction between higher education institutions, entrepreneurs and other actors, who are passionate about the growth of regional entrepreneurship.

The Roadmap illustrates how business and academic sectors can cooperate to achieve a connected approach to teach and promote entrepreneurship via practical examples based on three well-realized Regional Alliances. Thus, despite its primary focus on HEIs, the Roadmap can serve other academic, business or government actors engaged in entrepreneurship education. These good practices have utilized a variation of techniques and processes in their establishment and operation. The University of Szeged, Hungary exemplifies how an alliance can be built around the faculty, Univations GmbH, Germany shows how an alliance can form around an affiliated institute, and Management Center Innsbruck, Austria demonstrates how a new alliance can be developed around an existing one. Certainly, there is no single right path or a practice that can be directly replicated. Yet, with the given tools and examples, the Embedding Entrepreneurship Education Roadmap aims to foster implementation of the model in other European regions, reinterpreted within their own contexts.